Dilfer Clothing’s Ecommerce Store Revival by Konekt

Dilfer Clothing is a startup fashion designing company which strives to provide women with the perfect outfits which pieces of your wardrobe. As a women’s fashion brand that has always believed that their love for fashion and their love to the women who wear their fashion, is the principle around which their entire brand philosophy should pivot. As a brand with a strong grasp of who they are and what they stand for, we at Konekt had the challenge to simplify and create a flagship store experience, one that helps them express themselves in the right way.

• Improve overall user experience and site aesthetic in order to create a more engaging experience

• Create a useable, highly searchable and browsable product catalog with social sharing options and quick conversion points.

• Implement a fully responsive solution backend with Dilfer Clothing’s back office process.

• Efficient checkout process to save time and allow for easy purchase of products for the customer

UI/UX Design, Development

Digital is the primary connection point between Dilfer Clothing’s brand and its customers, we used the e-commerce experience as the foundation to define the brand identity framework.

The E-commerce store was designed with a minimalistic, but elegant design, significant bold typography, and images that speak for themselves. With simplicity at the core of the user experience, we brought the site to life with rich content and delightful micro-interactions that inspire customers to browse through the store as well as purchase.

The E-commerce store is designed to bring a rich experience to users, and this was achieved by implementing utility to the product listing pages that allows the user to search by occasion as well as the traditional search. Allowing the user to browse products for a particular occasion/situation.