Wisdom Business Academy revamped their corporate website

Wisdom Business Academy, the country’s largest CIMA business school had a static website which was starting to look outdated and, crucially, wasn’t responsive. After a competitive selection process, they commissioned us to redesign and redevelop wisdombusiness.com – the largest CIMA business school in Sri Lanka. Our brief was to:

• Create a responsive design to reflect the Academy’s standing as a leading global center of excellence.

• Design an information architecture to cater to the Wisdom’s core audiences; prospective students, students, and staff.

• Develop a site with a rich and flexible content authoring and management experience.

We initiated the project with the wireframes and the overall informational structure for the website. After setting and experimenting the best journey map for the users we began focusing on rendering the user experience into a user interface that would suitably fit the brand. Having a more to web design was a must, but we also had to keep in mind that the content we received for the website was also visual heavy, making it a bit more interesting when it came to balancing out the design elements with the brand content. Following a couple of months of design and development work in our Head Office, our team was really excited to launch the new website for Wisdom Business Academy. Decluttering the sites into one single, easy to view and navigate site had already vastly improved Wisdom Business Academy online presence and SEO performance. The website’s content is managed by Wisdom Business Academy’s staff internally from the Custom made Content Management System allowing them for quick text and image changes. A comprehensive training was given by the team at Konekt to the internal, and now they excel at keeping the site up to date.

Outcomes

The new redesign has brought the home page and core information pages up to date with a new attractive, contemporary feel, driven primarily by images. The results were evident from the web statistics and the leads received through the website, thus making the website a lead generating tool to Wisdom Business Academy and once again positioning them at the forefront of online presence and visibility in the higher education sector. The Institute is able to get real-time web statistics as the website is integrated with Google Analytics and they show some pretty impressive statistics from the start, and we’re proud to be giving their 10,000 plus unique visitors each month an excellent user experience. The website includes some really useful features such as an interactive Homepage where users are updated with the latest intakes and promotions offered by Wisdom Business Academy, upcoming events calendar, Recent News and much more!